A direct-booking benefit should be tangible, honest and affordable. A vague promise of the best experience offers little help to someone comparing accommodation.
A practical approach
- Choose a benefit you control.
- State availability conditions where needed.
- Include its cost in the booking contribution calculation.
An example to consider
An included arrival grocery pack is clear. A guaranteed early check-in may be impossible after a same-day departure unless the property is held empty.
What to track
Monitor uptake, delivery reliability and net booking contribution.
Part of the Marbella Hospitality practical-note collection. About this collection.