A referral process works when the person making the introduction knows whom the property suits. Give partners clear product facts and a simple enquiry route.
A practical approach
- Define the target guest and suitable stay types.
- Provide a short, current property summary.
- Agree how referrals are recorded and any compensation handled.
An example to consider
A local relocation adviser may bring longer stays, while an event organiser may need a group booking. Give each partner information relevant to that use.
What to track
Track qualified referrals, conversion and agreed referral costs.
Part of the Marbella Hospitality practical-note collection. About this collection.