A follow-up should help the guest make a decision, not create pressure. Refer to the requested dates and explain any real change in availability or the offer.
A practical approach
- Send one useful reminder within your response process.
- Restate the relevant booking details briefly.
- Make it easy for the guest to decline or ask a question.
An example to consider
If the original reply omitted cancellation terms, include them in the follow-up. Repeating only the price may leave the same uncertainty unresolved.
What to track
Track follow-up conversion and requests to stop receiving messages.
Part of the Marbella Hospitality practical-note collection. About this collection.