A guest profile should guide practical choices about space, services and communication. Start with the stays the property can support well rather than trying to attract everyone.
A practical approach
- List the property's strengths and constraints.
- Choose the primary use case.
- Check whether the service model supports that guest.
An example to consider
A quiet retreat with limited transport access may suit couples seeking privacy better than a group wanting late-night city outings. Positioning should reflect the actual experience.
What to track
Track enquiries that fit the chosen profile and reasons others decline.
Part of the Marbella Hospitality practical-note collection. About this collection.