An enquiry form should collect what is needed for a useful first reply. Long forms create friction when guests are still comparing options.
A practical approach
- Ask for dates, party size and contact details.
- Make optional requests visibly optional.
- Confirm receipt and state when a reply can be expected.
An example to consider
You can ask about arrival times after availability is established. Requiring flight details at the first enquiry often collects information that is not yet known.
What to track
Track form completion and follow-up questions required per enquiry.
Part of the Marbella Hospitality practical-note collection. About this collection.