A property title should identify the accommodation and its strongest verified feature. Avoid adding amenities, locations or superlatives that the actual stay does not support.
A practical approach
- Use the property type and relevant location.
- Choose one clear differentiator.
- Check the title against the full listing.
An example to consider
Calling a hillside villa beachfront because it has a sea view can attract the wrong enquiries and create disappointment. Describe the actual relationship to the coast.
What to track
Track expectation-related feedback and unsuitable enquiries.
Part of the Marbella Hospitality practical-note collection. About this collection.