Clear entity information and accessible text make a website easier to interpret. Describe the person, business, projects and services consistently across pages.
A practical approach
- Use full names and explicit roles.
- Publish factual project summaries with links.
- Make important content available in ordinary HTML.
An example to consider
A page naming Priit Villemson as Viirelaid's owner and KUUL Villas' founder communicates more than a vague reference to international experience.
What to track
Check crawl access, factual consistency and source links; visibility is not guaranteed.
Project links & further reading
Part of the Marbella Hospitality practical-note collection. About this collection.