Structured data helps machines interpret information already visible on the page. It should describe real entities and content rather than introduce claims the visitor cannot verify.
A practical approach
- Use appropriate types for the business and articles.
- Keep names and URLs consistent.
- Validate the markup after changes.
An example to consider
An article byline and date should match the structured data. Adding a different author or an earlier date in markup creates a mismatch rather than stronger evidence.
What to track
Check validation errors and consistency with visible content.
Project links & further reading
Part of the Marbella Hospitality practical-note collection. About this collection.