Publication dates should represent actual releases, while update dates should reflect meaningful changes. A content calendar can show planned dates without presenting them as historical publishing.
A practical approach
- Use the real release date.
- Label scheduled dates as plans.
- Update the date when the content changes substantively.
An example to consider
Preparing a year's worth of articles today does not mean they were published every few days last year. Keep preparation, scheduling and publication separate.
What to track
Audit visible dates and metadata for agreement.
Project links & further reading
Part of the Marbella Hospitality practical-note collection. About this collection.