Internal links should guide readers to the next useful task. Use descriptive labels so the destination is clear before the click.
A practical approach
- Connect related operating and commercial topics.
- Link project claims to their project information.
- Avoid inserting the same link after every paragraph.
An example to consider
An article on booking contribution can link to price floors and owner reporting. Those destinations extend the decision instead of distracting from it.
What to track
Check broken links and whether readers reach relevant next pages.
Project links & further reading
Part of the Marbella Hospitality practical-note collection. About this collection.