Test a rate increase on a defined set of dates so the result can be interpreted. Changing every rate and restriction together makes it difficult to identify the cause of a demand shift.
A practical approach
- Choose dates with comparable demand conditions.
- Record the old and new total guest price.
- Keep photos, availability and minimum stays stable during the test.
An example to consider
If bookings slow after a price change, check whether new competing inventory appeared or an event changed before attributing everything to the rate.
What to track
Track booking pace, conversion and net revenue for the test dates.
Part of the Marbella Hospitality practical-note collection. About this collection.