Start with the dates your property actually needs to sell, rather than a single nightly rate for the entire season. A villa's location, usable bedrooms and service level should shape its comparison set.
A practical approach
- Separate weekdays, weekends and longer stays.
- Compare total guest prices for equivalent properties, including mandatory charges.
- Check your remaining availability before changing rates.
An example to consider
A three-bedroom villa with no pool heating should not copy the winter rate of a property that includes it. Record the amenity difference alongside the price.
What to track
Track net accommodation revenue per available night, alongside occupancy.
Part of the Marbella Hospitality practical-note collection. About this collection.