A content calendar should follow the questions your audience asks. Group connected articles and set a pace the team can review and maintain.
A practical approach
- Choose themes tied to actual services.
- Assign a specific question to each article.
- Include review and update dates as well as release dates.
An example to consider
A sequence covering pricing, direct bookings and owner reporting can guide a property owner through related decisions. Random location lists may not support that journey.
What to track
Track completed, reviewed and published articles separately.
Part of the Marbella Hospitality practical-note collection. About this collection.