A useful competitor set contains alternatives your target guest could reasonably choose. Similar photography alone does not make properties commercially comparable.
A practical approach
- Match location, capacity and important amenities.
- Separate serviced properties from accommodation-only listings.
- Record why each comparison belongs in the set.
An example to consider
A central apartment and a secluded hillside villa may compete for some guests, but their transport needs and operating models differ substantially.
What to track
Review the set quarterly and document additions and removals.
Part of the Marbella Hospitality practical-note collection. About this collection.