A destination brand should make the setting and experience memorable without obscuring the practical product. Use features guests can actually experience.
A practical approach
- Choose a clear central story.
- Show the relevant spaces and activities.
- Keep amenities and access details explicit.
An example to consider
Private-island hospitality and glass-dome accommodation each have a distinctive story. That story is strongest when the guest can also understand the stay's everyday arrangements.
What to track
Track guest recall and expectation-related feedback.
Part of the Marbella Hospitality practical-note collection. About this collection.